{"id":10347,"date":"2016-06-20T17:50:09","date_gmt":"2016-06-20T17:50:09","guid":{"rendered":"http:\/\/lichen.csd.sc.edu\/sce\/entries\/rainbow-row\/"},"modified":"2022-08-23T12:43:44","modified_gmt":"2022-08-23T12:43:44","slug":"rainbow-row","status":"publish","type":"entry","link":"https:\/\/www.scencyclopedia.org\/sce\/entries\/rainbow-row\/","title":{"rendered":"Rainbow Row"},"content":{"rendered":"<p>The vibrant pastel paint colors applied to the exterior of neglected buildings between 79 and 107 East Bay Street became one of the earliest and most potent symbols of Charleston\u2019s emerging preservation movement. In 1931 the decorator and preservationist Dorothy Haskell Porcher Legge purchased and began renovating a house at 99\u2013101 East Bay Street. Legge\u2019s house stood amid a row of buildings that dated from the early eighteenth century and had originally served as the businesses and residences of prosperous merchants. The ground floors were used as stores and counting rooms; living quarters occupied the upper floors. Once located along the wharves of Charleston harbor, these buildings became neglected after the docks silted and mercantile activities moved elsewhere. Inspired by the bright pastel colors associated with colonial Caribbean architecture, Legge\u2019s nonhistorical, attention-grabbing paint scheme sought to encourage their rehabilitation. As the buildings along East Bay Street were restored in the 1930s, 1940s, and 1950s, the block became known as Rainbow Row. In the early twenty-first century this picturesque collection of buildings was among the most widely recognized images of Charleston and symbolized the role of preservation as a stimulus for urban revitalization.<\/p>\n<p>Poston, Jonathan H. <em>The Buildings of Charleston: A Guide to the City\u2019s Architecture. <\/em>Columbia: University of South Carolina Press, 1997.<\/p>\n<p>Stockton, Robert. \u201cThe Evolution of Rainbow Row.\u201d Master\u2019s thesis, University of South Carolina, 1979.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The vibrant pastel paint colors applied to the exterior of neglected buildings between 79 and 107 East Bay Street became one of the earliest and most potent symbols of Charleston\u2019s emerging preservation movement. In 1931 the decorator and preservationist Dorothy Haskell Porcher Legge purchased and began renovating a house at 99\u2013101 East Bay Street. Legge\u2019s [&hellip;]<\/p>\n","protected":false},"featured_media":-1,"comment_status":"open","ping_status":"open","template":"","class_list":["post-10347","entry","type-entry","status-publish","has-post-thumbnail","hentry","ecms-a-z","ecms-architecture","ecms-art","ecms-charleston-county","ecms-encyclopedia","ecms-lowcountry","ecms-popular-culture","ecms-r"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rainbow Row - South Carolina Encyclopedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scencyclopedia.org\/sce\/entries\/rainbow-row\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rainbow Row - South Carolina Encyclopedia\" \/>\n<meta property=\"og:description\" content=\"The vibrant pastel paint colors applied to the exterior of neglected buildings between 79 and 107 East Bay Street became one of the earliest and most potent symbols of Charleston\u2019s emerging preservation movement. In 1931 the decorator and preservationist Dorothy Haskell Porcher Legge purchased and began renovating a house at 99\u2013101 East Bay Street. Legge\u2019s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scencyclopedia.org\/sce\/entries\/rainbow-row\/\" \/>\n<meta property=\"og:site_name\" content=\"South Carolina Encyclopedia\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-23T12:43:44+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scencyclopedia.org\/sce\/entries\/rainbow-row\/\",\"url\":\"https:\/\/www.scencyclopedia.org\/sce\/entries\/rainbow-row\/\",\"name\":\"Rainbow Row - South Carolina Encyclopedia\",\"isPartOf\":{\"@id\":\"https:\/\/www.scencyclopedia.org\/sce\/#website\"},\"datePublished\":\"2016-06-20T17:50:09+00:00\",\"dateModified\":\"2022-08-23T12:43:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.scencyclopedia.org\/sce\/entries\/rainbow-row\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.scencyclopedia.org\/sce\/entries\/rainbow-row\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.scencyclopedia.org\/sce\/entries\/rainbow-row\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.scencyclopedia.org\/sce\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Entries\",\"item\":\"https:\/\/www.scencyclopedia.org\/sce\/entries\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Rainbow Row\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.scencyclopedia.org\/sce\/#website\",\"url\":\"https:\/\/www.scencyclopedia.org\/sce\/\",\"name\":\"South Carolina Encyclopedia\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.scencyclopedia.org\/sce\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rainbow Row - South Carolina Encyclopedia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.scencyclopedia.org\/sce\/entries\/rainbow-row\/","og_locale":"en_US","og_type":"article","og_title":"Rainbow Row - South Carolina Encyclopedia","og_description":"The vibrant pastel paint colors applied to the exterior of neglected buildings between 79 and 107 East Bay Street became one of the earliest and most potent symbols of Charleston\u2019s emerging preservation movement. 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